Have you been Naughty or Nice?


Known for their British twist in tradition, Penhaligon’s captured the spirit of goodwill for those in preparation for Santa’s arrival. ‘Have You Been Naughty or Nice?’ became a logo design to form the main Christmas campaign image. The typography was playfully constructed to accentuate the cheeky attitude of ‘Naughty’ and for those willing to be ‘Nice’, appears the silhouette of Santa’s sleigh.  The logo was featured in retail windows as a hanging sign and also animated for social content.


​The Christmas campaign also included a seasonal range of packaging such as hessian santa sacks to deliver gifts and traditional illustrations used for limited edition product and packaging.