A Trench Coat In A Bottle
The ambition for Burberry was to create an iconic fragrance which embodied the brand. This meant creating much more than just a bottle and creative concept, it was the first fragrance to incorporate a house language, manifesting quality and timeless appeal to honour the characteristics of the British luxury brand.
My Burberry is inspired by Burberry's most valued and recognised product, the Trench Coat. Signature design details include a weighted cap to reference the horn finish buttons on the coat, whilst the hand-tied bow celebrates the innovative fabric invented by Thomas Burberry over 100 years ago.