MY BURBERRY

​

Packaging Design

The ambition was to create an iconic fragrance that fully embodied Burberry. More than a bottle or campaign concept, it was the first scent to establish a distinct house language — expressing quality and timelessness at every touchpoint.

​

My Burberry draws inspiration from the brand’s most recognised garment, the Burberry trench coat. Signature details include a weighted cap referencing its horn-finish buttons, and a hand-tied bow celebrating the innovative gabardine fabric invented by Thomas Burberry over a century ago.