MR BURBERRY

 

​​Packaging Design

​Mr. Burberry is a men’s fragrance inspired by the classic yet contemporary sophistication of London. The bottle was designed as the masculine counterpart to My Burberry, referencing the craftsmanship and tailoring of the black Burberry trench coat.

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The campaign, directed by Steve McQueen in his first commercial collaboration with Burberry, captures a couple escaping the bustle of London in the solitude of a quiet hotel.

 

This narrative informed the design of a complementary bath and body range, conceived to reflect the understated elegance of luxury hotel amenities.