Bottling The Essence Of London
Mr Burberry is a fragrance for men that captures the classic yet contemporary sophistication of London and its moments. The bottle was designed as the male counterpart to the My Burberry fragrance, taking inspiration from the quality and tailoring of a black Burberry trench coat.
The campaign was shot by Steve McQueen, Oscar and Turner Prize winning British director, marking his first commercial film and collaboration with Burberry. The film captured a couple stealing a moment to escape the bustle of London in the solitude of a quiet hotel.
The scene set a narrative to design a range of bath and body products to accompany the fragrance and capture the essence of understated luxury hotel amenities.