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Burberry Bespoke Fragrance Collection

A Personal Fragrance Experience

Burberry Bespoke is an exclusive fragrance experience, designed to take an individual along a journey of olfactive profiling and bottle customisation.


With seven scents in the collection, each is inspired by the great British outdoors and its elements. The experience begins with the discovery of each scent and their unique levels of concentration to select from. The bottle is then personalised with the owner's initials foiled onto the label and finished with a coloured leather bow of their choice.


The design of the experience and the bottle itself, was a result of a true collaboration of efforts to achieve multi-level personalisation and assembly of a fragrance in-store. An exceptional level of detail to each component and service resulted in a classically elegant bottle and luxury experience.

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