Burberry Bespoke is an exclusive fragrance experience, guiding the individual through olfactive profiling and bottle customisation.

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The seven scents draw inspiration from the British outdoors and its elements. The journey begins with scent discovery and varying concentrations, culminating in a personalised bottle foiled with the owner’s initials and finished with a coloured leather bow of their choice.

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Designed as a fully immersive in-store ritual, the experience required collaborative development to enable multi-level personalisation and on-site assembly. Careful attention to each component and service touchpoint resulted in a classically elegant bottle and a refined expression of Burberry’s craftsmanship.