Redefining A British Heritage

 

Undertaking a full packaging refresh, the ambition was to extract the historical DNA of the brand and create a new modern spirit. 

 

Burberry, an English apparel brand dating back to 1856, has a longstanding history in textile innovation. Thomas Burberry created a cotton Gabardine, a weatherproof fabric still used today for Burberry's iconic Trench Coats. Preserving this heritage, a custom-made dyed through paper with embossing to match the colour and fabric texture of Gabardine was specially made.

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The scope saw all core brand vehicles go through a process of transformation and refinement, including logotypes and packaging to rediscover the brands heritage whilst communicating a new progressive attitude.