Lo - Fi Luxury

 

Burberry Brit Rhythm is a youthful fragrance capturing the electric adrenaline of music. The challenge was to conceptualise the fragrance and narrative across multiple platforms including point of sale, digital and print.

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The bold bottle silhouette developed into a repetitive graphic overlay as a visual representation of pulsing rhythm, starting with the packaging design and campaign to large scale bespoke environments at airports and flagship stores.

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The unexpected nature of the repeated graphic provoked a rebellious attitude which was channelled by engaging the audience with more creative forms of experiencing the scent, such as scented tattoos and scented wrist stamps for entry to the launch event.