Beauty Crush

Make Up Design, Packaging, GWP, Travel Retail, Sampling

Reacting To Culture With Creativity

In a mission to disrupt the beauty industry, Beautomy embraced pop culture’s most talked about beauty trends to create instant makeup looks, channeling trends created by passionate beauty fans rather than big brands and mainstream media.  


​Beautonomy is a beauty brand with a unique platform that gives users the power to fully personalise their make-up palette, from the choice of shade colours to the design of the packaging.  


​Launching the brand's visual identity helped to refine their bold personality and capture their creative energy through photography to visual stories, encouraging and inspiring others to create and share their own creations with the world.